ASW Winter Weekend, 2018 and 2019
Lifestyle Event · Luxury Community Gathering, Gstaad, Switzerland
An exclusive winter gathering of over 200 international guests at the iconic Gstaad Palace, the event combined luxury hospitality, curated experiences, and high-end networking over a weekend in the Swiss Alps. From black-tie galas to alpine adventures, the weekend embodied the spirit of connection, elegance, and unforgettable moments.
My Role
Directed end-to-end planning and execution of a multi-day lifestyle event
Managed all partner activations, from sponsor hospitality to product placement
Curated guest experiences across welcome dinners, mountain lunches, and the flagship gala
Oversaw communications, logistics, and brand alignment across all touchpoints
Coordinated internal teams, vendors, and venue staff to ensure seamless delivery
